Campaign
YOU JUST GOT DUMPED
THEY’LL NEVER IGNORE YOU AGAIN
PROBLEM: People not opening your Instagram messages.
INSIGHT: 72% of Gen Z say receiving physical mail make them happier than digital interactions and gifts.
SOLUTION: Instagram creates and mails a book to those who ignore your messages containing your unread DM’s.
Become inevitable.
Deliverables and extras seen throughout the page:
The Dump Book
Paid social ads on IG
OOH ads (billboard + bus shelter + wild postings)
Instagram notifying user in the DM’s encouraging user to create booklet
One really funny thanos meme
People love physical gifts, I tapped into that here. Some people also kinda like being messy, I also tapped into that.
yes this is spec work. hire me and we can make some cool stuff like this!