Campaign
BANNED
BANNED FOR BEING THE HOTTEST FITNESS WEARABLE
PROBLEM: The Ultrahuman Ring Air was banned from sale in the U.S. due to a patent infringement on Oura.
INSIGHT: Nearly 70% of Gen Z and Millennials experience FOMO regularly.
SOLUTION: Spin it so that the Ultrahuman ring was banned from the U.S. for being a superior product. And that the U.S. is missing out.
RING IN THE WORLD CUP WITH THE BEST RING IN THE GAME
With the World Cup coming to North America in the summer of 2026, there is no better time to introduce the new Ultrahuman Ring Air 2 back to the U.S.
A one day soccer tournament will be held at Pier 40 in NYC, where teams will be able to test out the new Ultrahuman Ring Air 2 in action.
Deliverables and extras seen throughout the page:
30-60 second TikTok text animation video
Static IG posts
IG Story Post
FIFA World Cup x Ultrahuman activation
OOH ads (wild postings + subway ad)
Instagram notifying user in the DM’s encouraging user to create booklet
The greatest shooter in NBA history doing his little dancey dance
yes this is spec work. hire me and we can make some cool stuff like this!