Social Media / Brand Positioning

SPRING IS KING

What’s going on here?

The world of men’s soap has changed, and what was once king has fallen under the wayside. Every player in the men’s soap game is stealing Irish Spring’s identity and putting it on steroids. Here are some big problems for Irish Spring as a whole:

IT’S BORING.

IT NEEDS TO BE REPOSITIONED.

IT NEEDS SOCIAL CURRENCY.

THE SOAP NEEDS A REDESIGN.

SILK SONIC PARTNERS WITH IRISH SPRING

The world’s smoothest songwriters partnered with Irish Spring to create the freshest brand collab of the decade.

PLAYLIST TIME BABY!

PLAYLIST TIME BABY!

A playlist for men to get their suave swagger on. This is for the Spotify users out there, go get funky (I mean, clean, you dirty dirty boy)🧼 SPRING IS KING

How can we expect men to take care of themselves when the brands that are meant to help them don’t care how they look? There’s only one solution, and we did it:

Make Spring king 🧼

Cherry on top? Influencer partnerships to put the king back on top 🧼

This is their current stuff, it’s boring.

yes, everything above their current stuff mentioned here is spec work, hire me and let’s make stuff like this a reality

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