Drinking milk as an adult is cringe apparently.
CHALLENGE: Get Gen Z and Millennials to drink milk.
INSIGHT: People don’t drink milk because it’s associated with terrible things, like your dad walking out of your life. (I’ll be back, just going to go get some milk.)
SOLUTION: A ridiculous story of a father’s journey to bring milk back to his family. He’s not a deadbeat, trust me.
There will be scrapbooks placed in dairy sections in grocery stores. Inside each book is a collection of stories (and coupons for free milk) from a dad on his journey to bring the milk home to his family. He’s not a deadbeat, the animals kept mugging him.
yes this is spec work. hire me and we can make some cool stuff like this!