Drinking with friends is cool, but have you ever been the designated driver? Underage? On antibiotics? If you are any of the above, drinking suddenly becomes NOT cool.
INSIGHT: People like to go out and drink with their friends, but sometimes people can’t have a drink while they’re out.
SOLUTION: Show that you don't need a drink to have a good time, you can have a Whopper from Burger King.
The “Underage Box” at Burger King with your very own “McKINGIN” fake ID. It’s important, trust me.
A pop-up hole in the wall Burger King joint connected to bars/clubs across major cities in the U.S. for the designated drivers, or for their friends waiting to get in. Burgers are free if you bring your McKINGIN ID, so bring it!
A look at the menu when this campaign drops:
yes this is spec work. hire me and we can make some cool stuff like this!